Scaling AI Frontiers: The Road from GenAI Concepts to Operational Excellence

Joseph Sursock

Senior Vice President & Growth Leader – Strategic Accounts for Technology, Media, and Telecom

Joseph Sursock is a strategic leader, driving transformative growth as Senior Vice President for Strategic Accounts in Technology, Media, and Telecom at C5i. Partnering with global leadership teams, he unlocks high-impact business value by spearheading strategic transformation programs, often supported by AI-led smart solutions. He is passionate in guiding teams through complex evolution, ensuring every initiative generates substantial, compound value for stakeholders and their clients alike.

With over 25 years of leadership in sales and marketing, Joseph has successfully steered multi-region business units across premier software and services organizations, including Sterling Software, Oracle, Epiphany, Distillery Software, eClerx, and others. His track record includes delivering technology-led solutions across domains such as marketing, CRM, ecommerce, competitive benchmarking, omnichannel sales, and customer services. Beyond technology, Joseph has played a pivotal role in high-value process outsourcing and business systems innovation, spanning Anti-Money Laundering (AML) and investigations platforms for security agencies.

Joseph benefits from a multicultural background and is fluent in several languages, enabling seamless engagement with diverse cultures. He is passionate about several social causes that promote economic empowerment and environmental sustainability, and has actively supported food redistribution initiatives, ensuring surplus from major UK retailers reaches community centers and shelters for the vulnerable.

Joseph holds a Bachelor of Science from Leeds University and an MBA from Bradford University School of Management.